Market Entry – 2

Solar PV products – India Solar Market potential analysis

A Toronto Stock Exchange listed Canadian Solar firm.
The client was keen on expanding its operations to the Indian market. The scope of the work was to help the client understand the market potential for solar products and enable the client in taking a GO:NO GO decision for the Indian market.

  • Analysed the growth drivers for the solar products in India, based on solar resource availability, power deficit, electrification rate and lack of energy access to a majority of the population.
  • Studied the impact of policies and regulations on the growth of the solar sector in India.
  • Did a competitor analysis for multiple solar PV product lines across the country. The extent of fragmentation of the sector was estimated.
  • Gathered intelligence on the price positioning of various companies for different product lines.
  • The existing distribution network for entrenched leaders was examined.

The client was provided a comprehensive view of the Indian solar sector, which enabled the firm in taking a GO:NO GO Decision for entering the Indian market.